Ensure your visitors always land on the most relevant version of your site based on their physical location. If-So offers two streamlined ways to handle geolocation-based routing:
- Specific Page Redirection: Send visitors from a particular page to a designated destination (e.g., directing UK visitors on your homepage to a dedicated
/uk/landing page). - Global Redirection Templates: Create a dynamic rule that automatically routes visitors to the corresponding page on a different site or subdomain (e.g.,
yoursite.com/product-aautomatically redirects touk.yoursite.com/product-a).
Use cases
- Language-Specific Landing Pages: Redirect users from non-English speaking countries to professionally translated versions of your site, reducing bounce rates and improving trust.
- Regional Subdomain Routing: Automatically send visitors to localized subdomains (e.g.,
uk.yoursite.comorca.yoursite.com) to ensure they see region-specific products and pricing. - Local Store/Branch Direction: Route visitors from specific cities or states to the landing page of their nearest physical branch, complete with local contact info and maps.
- GDPR/Compliance Redirection: Redirect users from the EU to a version of your site that is fully compliant with local data privacy regulations and cookie consent requirements.
- Shipping & Availability Logic: Automatically redirect users from regions where you don’t ship to a “Global Stockists” page or a waitlist to manage customer expectations.
The ROI Connection: Reducing Bounce Rates
When a visitor lands on a page with the wrong currency or language, they often leave within seconds. Geolocation redirects eliminate this friction, creating a “local” feel that builds immediate trust. For global businesses, this ensures that marketing spend isn’t wasted on sending users to pages where they cannot complete a purchase.
Implementation Overview
Creating IP-to-location-based redirects using If-So is extremely simple. So simple that you can have your first geolocation redirect up and running in 2 minutes from now.
1. Create an If-So trigger: Target the relevant locations by listing specific cities or regions to cover your entire service area.
2. Set the Destination: Apply our Redirection Shortcode inside your selected version. Simply paste the shortcode and enter your destination URL (internal page or external subdomain) within it.
3. Go Live: Add the trigger’s shortcode to your site wherever you want the redirect logic to execute. With If-So, you can easily place the trigger at the top of every page at once to ensure a global redirect.
Why If-So for geolocaiton redirect? It’s all about accuracy…
The first and most important factor to consider when setting up IP-to-location-based content is the accuracy of the database.
No IP-to-location service is 100% accurate. The accuracy depends on many factors, but one thing is sure, you don’t want to take chances with free databases that are, naturally, much less accurate.
More reasons to use If-So to create Geolocation redirects
- No setup – No sign-up, no coding required.
- Built-in stats – See how many times each version was displayed and how many conversions occurred as a result.
- Block bots – Bots visiting your site might exhaust your session quota. If-So offers an option to log geolocation requests, find the bots, and block them from using sessions.
- Location-based pop-ups – Show a pop-up asking users if they want to be redirected.
- Cost-effective session count – If-So stores the IP as a session during the user’s visit. When visitors keep browsing the site, it only counts as one session.
- Page caching compatibility – Create location-based redirects without giving up on the advantages of cache.
Create your first geolocation redirect
Download If-So from the WordPress repository for free and have your first location-based ready in minutes.
