Introduction
What is If▸So?
If-So is a dynamic content WordPress plugin that allows website admins to add or replace website content based on the user’s profile or interaction with the site.
At the high level, If-So provides two primary types of dynamic content:
- Conditional Content – Add or replace any content on your website based on a predefined set of conditions.
- Dynamic Keyword Insertion (DKI) – Automatically display values using shortcodes. The values can be the user’s location, a value of a query parameter, an event time calculated according to the user’s time zone, and more.
Conditional content – How does it work?
Setting up conditional content is extremely simple, no coding is required.
If-So works on any website, no matter which page builder you are using. Simply:
- Create a new trigger
- Select a condition/s and set the personalized content for each version
- Paste the trigger’s shortcode wherever you want to display the content
Every time a page with the shortcode is loaded, one of the content versions will be displayed accordingly.
Gutenberg & Elementor users
Gutenberg and Elementor users may create dynamic content in an alternative way:
- Select the block or element
- On the side menu, select the condition to display the block/element
– More about conditional Elementor Elements >>
– More about conditional Gutenberg Blocks >>
Simple setup of dynamic content with dozens or thousands of versions
For conditional content with a significant number of versions (ranging from dozens to thousands), we recommend exploring our CSV extension. This powerful extension enables you to effortlessly create dynamic content directly from a CSV file, simplifying the creation and management of numerous versions.
What conditions are available?
If-So provides a diverse range of conditions. You can choose to display content based on one or multiple conditions. Here are some examples of commonly used conditions:
Geolocation
User Behavior
- Browser Language
- Returning Visitor
- Device Type
- Logged-in User
- User Details
- Pages Visited
- Referral Source
- Browser Type
- Operating System
- Number of Version Views
- Trigger visited
Date & Time
Marketing & Advertising
WooCommerce
- Products in the Cart
- Products Purchased
- Units in Stock
- Total Spent
- Average Order Value
- Customer Details
Integrations
More than just an If-Then conditions plugin
If-So is the most comprehensive WordPress personalization plugin. We continuously develop new features and options to meet the diverse needs of our real-life users.
Here are some of the popular extra options:
Audiences (segments)
Assign users into predefined audiences based on the user’s interaction with the site and then show content based on the user’s audience.
Learn more >>
User self-selection form:
Allow users to select the content they will see by assigning themselves to an audience (segment).
Learn more >>
Conditional pop-ups
Create pop-ups that will be displayed based on any If-So condition.
Learn more >>
Custom user profile fields (for logged-in users)
Create a new field in the user’s profile, assign a value to that field, and show content based on the value.
Learn more >>
Dynamic content from CSV
Create and manage thousands of dynamic content versions directly from a CSV file.
Learn more >>
What’s Next?
- Try it on your site (free, all features included).
- Get inspired! Explore our examples and read-to-use templates.
- Smart search for specific features.
Screenshots
